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About Us
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Our Work
Our Work
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407 villages covered
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Knowledge Center
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Dialogue
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Outreach for
Development

*Our work aligns with the United Nations' Sustainable Development Goals.

Outreach for Development

Facilitating development communication for behavior change and building visibility

The Outreach for Development program at S M Sehgal Foundation exemplifies how strategic communication can drive meaningful change in rural communities. By prioritizing engagement and collaboration through diverse media channels, we not only amplify local voices but also contribute significantly to sustainable development efforts across India.

By employing an omnichannel approach, the OFD team engages diverse audiences through a blend of digital outreach and physical connections, ensuring that information is accessible and relevant. This strategy not only enhances community outreach but also significantly increases the visibility of our initiatives in rural areas.

What We DO

Create awareness and share knowledge using a comprehensive media mix.
Strengthen and promote the attainment of rural development goals.
Stimulate dialog and engagement to influence behavior change using traditional and new media like the print, electronic, and social media.

THE NEED

Access to reliable information is critical for the socioeconomic development of any society, including rural development in India. It guides participation and decision-making and enables communities to recognize and address development issues that affect them the most. Such access to reliable and timely information remains a challenge in rural India. While new data is generated at a rapid rate, low literacy levels, language diversities, and the poor reach of the mainstream media in rural development limit the spread of this information.

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Our Work

Community Radio Outreach

Radio is an effective rural community media tool that spans large distances and reaches a sizeable listenership, both literate and otherwise. Community Radio Connect FM 107.8, formerly known as Alfaz-e-Mewat, stands as a vibrant community media platform, amplifying the voices of local communities across more than 250 villages spanning three districts in two states—Alwar and Deeg in Rajasthan and Nuh (Mewat) in Haryana.

Operating round the clock, CR Connect embodies its name by establishing connections within the community it serves. The station’s programming reflects the varied tapestry of its audience. From the enchanting tales of folk musicians in Kisse Kahani to the phone-in program Hello Farmiesh, CR Connect covers a spectrum of themes. Other notable programs include Tohfa-e-Kudrat-Jal, Jangal, Jameen, focusing on water, soil, and forests, Sehat Ka Paigam on health and hygiene, Radio School for education, and live shows like Uljhan, discussing mental health and program for elderly Humare Buzurg– Hamara Samman.

CR Connect goes beyond mere entertainment; it serves as an informational hub on crucial topics aligned with Sustainable Development Goals (SDGs). Addressing agriculture development, water management, gender issues, health and hygiene, mental health awareness, financial literacy, education, and local cultural nuances, the station plays a pivotal role in community development.

CR Connect is also accessible on the Radio Garden app, which is accessed by ten million+ users per month. You can access the app and the Community Radio Connect through this link- https://radio.garden/listen/community-radio-connect-fm-107-8/c8PEO04e

Through its diverse and insightful programming, CR Connect strengthens, community engagement, builds positive change, and bridges the gap between local authorities and the community.

Educational Entertainment Outreach

The Outreach for Development team designs and disseminates messages on social development themes to educate and engage assorted stakeholders in a fun and entertaining way. Tools such as audiovisual stories, street theater, posters, interactive games, and wall art, among others, capture the attention of people and create social consciousness. The team publishes training materials, including leaflets, manuals, for later reference and awareness generation. Furthermore, the team creates and shares programs with radio stations in other regions.

See Publications

Video Conferencing and New Media Outreach

S M Sehgal Foundation’s rural community media plan integrates new media to ensure that any gaps in the flow of information are filled with reliable content. Community and local authorities are connected through video conferencing to deliberate on concerns of rural communities and to document development activities and social change at the grassroots.

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FAQs

What is the entertainment education approach?

The entertainment-education approach is a way to educate people using entertainment, like TV shows or radio programs, to share important messages and information in an engaging and enjoyable way.

What are the topics of rural outreach?

Rural outreach topics cover various aspects like healthcare, education, agriculture, and government schemes. These topics aim to improve the lives of people in rural areas by providing valuable knowledge and resources.

Why is information dissemination important in rural areas?

Information dissemination is vital in rural areas because it helps people become aware of essential services, opportunities, and government initiatives. It empowers them to make informed decisions and improve their quality of life.

How can outreach help in rural development?

Outreach can contribute to rural development by spreading knowledge, connecting people with resources, and promoting sustainable practices. It can enhance healthcare, education, and economic opportunities, ultimately leading to better living conditions in rural communities.