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Our Work
Our Work
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407 villages covered
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Knowledge Center
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Dialogue
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Outreach Programs

Themes

Agriculture and Water

The signature program of the radio station reaches out to the traditional agrarian communities, especially the small-scale farmers with low productivity, and encourages them to avail government subsidies and programs and adopt new technologies for their benefit. This program correlates with SDG Goal 1—End poverty in all its forms everywhere, and SDG Goal 2—End hunger, achieve food security and improved nutrition, and promote sustainable agriculture.

Programs: Tohfa-e-Kudrat: Jal Jangal Zameen (Water, Soil, and Forests)
Governance

Community radio’s essence of participatory communication goes a long way on achieving the goal. At Alfaz-e-Mewat, our work on SDG 16 Peace, Justice, and Strong Institutions pertains to legal empowerment and promoting citizen participation to bring about awareness and capacity enhancement to ensure increased justice to end poverty, reduce inequality, and create conditions for shared and sustainable prosperity.

Programs: Kanoon Ki Baat; Hamse Hai Shasan; Gaon Ki Chaupal; Panchayat ki Baat Tai Ke Saath
Gender

Working on SDG 5, Alfaz-e-Mewat provides a platform for girls and women to speak out their concerns and aspirations. Women’s perspectives and opinions are not often given much priority. This is more so in villages, where women’s mobility is restricted and confined to household chores. Alfaz-e-Mewat programs demonstrate that society needs women’s leadership, and their essential involvement brings social and positive behavioral changes to rural communities.

Programs: Kuch Tum Kaho Kuch Hum Kahen; Hinsa Ko No; Udaan
Health and Hygiene

Alfaz-e-Mewat programs on health and hygiene focus on building awareness about cleanliness and the importance of clean drinking water. The team profiles villages in terms of health infrastructure, features ASHA and anganwadi workers, and interviews members from the Village Health Sanitation and Nutrition Committees.

Programs: Saaf, Safai, aur Sehat; Sehat Ka Paigaam
Financial Literacy

Alfaz-e-Mewat has done lot of programming on financial inclusion and literacy with support from CSR partner, Canara HSBC OBC Life Insurance. The programs lay emphasis on the importance of savings, insurance, agricultural loans, services provided by banks, roles and responsibilities of banks, and redressal mechanism in case of delays and denials.

Programs: Vitya Vani
Mental Health

Mental health is important at every stage of life, from childhood and adolescence through adulthood and beyond. Alfaz-e-Mewat FM 107.8 has been working with Rajbala Foundation to explore community radio as a tool to disseminate awareness about mental health issues and coping mechanisms.

Programs:Uljhan, Aane Wala Kal

Campaigns

COVID-19 Response

Alfaz-e-Mewat has been broadcasting nonstop since the outbreak of the pandemic. COVID response at the radio station began as early as February and has continued to focus on awareness generation about the virus and prevention. The program Savdhaan fights misinformation and fake news. Locals are featured as grassroots corona heroes in the program Aaj Ka Hero, and psychological support is provided along with spreading positivity during lockdown. The program Aane Wala Kal prepares communities for the “new normal.”
Fluorosis Se Jung

Alfaz-e-Mewat’s very special campaign has been “Fluorosis Se Jung.” Fluoride is the second-most-common pollutant of drinking water in India, and affects many villages in district Nuh. The campaign is comprised of educational radio plays and songs, coupled with on-the-ground testing of water samples in villages in collaboration with the district hospital. The promotion of moringa trees is an effective solution to fight fluorosis that has directly benefited the affected villagers.

Alfaz-e-Mewat has collaborated for several other campaigns, including Skill India Mission, National Rural Livelihoods Mission, and with ministries/departments for awareness-building programs on panchayati raj and TB, and with organizations such as UNICEF, UNESCO, BBC Media Action, Ideosync Media Combine, and others. All partners ensure value.

PODCAST

Our newest initiative, Communications for Development, is a podcast called SMSF Connect, which is a go-to place for listening to engaging information about our organization’s history, interviews with senior management on social development themes, and select radio campaigns. The podcast is available on i-radiolive and Spotify.

Listen to our podcast Click here

MULTIMEDIA AND VIDEOS

Multimedia and video content are important tools to document development activities and social change happenings at the grassroots. Sehgal Foundation’s Communications for Development work lays emphasis on multimedia content, including photo essays, beneficiary testimonials, and videos to share program/project impact and video tutorials that use animation.

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PRINT AND INFORMATION, EDUCATION AND COMMUNICATION (IEC)

IEC is an integral part of Communications for Development at Sehgal Foundation. With the belief that important and relevant information should be accessible to people in an easy-to-understand language, the team publishes training materials, including leaflets and manuals, for later reference and awareness generation.

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407 villages covered

Outreach Programs

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